Immersivly VR Art Gallery app for iPhone and iPad

Digital De Re Gallery is first opening of an art show in interactive virtual reality. It enables you to experience the paintings of the artist Gretchen Andrew on a self-guided interactive tour of a computer-generated recreation of the De Re Gallery, one of the leading commercial galleries in Los Angeles.
The custom tools in this app enable you to navigate the gallery following any route you choose, and activate augmented reality content related to each painting in turn. In Digital De Re Gallery you are the active director of your visit, rather than the passive audience of a traditional video tour.
The augmented content includes footage made using Google Glass, worn by Gretchen Andrew as she painted; a picture that changes size on the gallery wall, symbolise Gretchens concern with scale in her work; and an X-Ray tool for examining the under-drawing beneath the top coat of her oil paintings.

Gretchen Andrew
Digital De Re Gallery is a collaboration between the London-based American artist Gretchen Andrew and immersiv.ly, the app platform for news in virtual reality founded by Louis Jebb. The narration, all paintings and additional photographs and video are by Gretchen Andrew.

De Re Gallery
The space represented in the app is De Re Gallery, one of the leading commercial galleries in Los Angeles. Immersiv.ly thanks the directors of De Re for their generous assistance in aiding Gretchen Andrew and the app team in making a computer-generated model of the gallery

The App
The app was created for immersiv.ly by Amplified Robot, a London-based digital media production agency.
Lead developer: Matt Leatherbarrow
Programmer: Fernan Espejo
CGI artist: Matt Payne
Coder: Myles Eve

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